January 23, 2008

WH 2008: The Ad War Goes National

Feb. 5 -- the dreaded "Super Tuesday" when residents in nearly two dozen states go the polls to vote in their presidential primaries -- is now less than two weeks away. And for those few remaining Americans who had chosen to remain blissfully unaware of the ins and outs of the White House race, the jig is now officially up. Whether you like it or not, you're going to be hearing from the candidates -- via paid television advertisements.

Democratic hopeful Barack Obama became one of the first candidates to go national with his latest TV ad buy. The spot, which features clips from his now-famous keynote address at the 2004 Democratic National Convention, is already in heavy rotation on CNN and MSNBC. Consider it the first flurry in an upcoming blizzard of ads that will begin to hit TV sets in states where there's been little to no campaign activity thus far.

Today's Ad Spotlight has more on Obama's ad, including the controversy over his decision to air it nationally at a time when Democratic candidates have pledged not to campaign in Florida.

Posted at 2:16 PM
Posted to: Barack Obama, Campaigns, WH 2008
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